LUMALYTICS PRIVACY POLICY

Last Updated: January 12, 2026

This Privacy Policy ("Policy") describes how Lumalytics and its related companies ("Company", "we", "us") collect, use, and share personal information of users of the website, www.lumalytics.com (the "Site") and our SaaS platform.

1. WHAT WE COLLECT

We collect information about you in the following ways:

  • Information You Give Us: We collect your first name, last name, email address, and password. This is the minimum amount of data required to create and secure your user account.
  • Information Automatically Collected: When you visit our Site, we automatically log your computer operating system type, browser type, browser language, the website you visited before browsing to our Site, pages you viewed, how long you spent on a page, access times, and information about your use of and actions on our Site.
  • Cookies: We may log information using "cookies" to provide a more personal and interactive experience. You can remove or reject cookies via your browser settings, though this may affect site functionality.

2. USE OF PERSONAL INFORMATION

We use the personal information we collect for the following purposes:

  • To operate, maintain, and improve our sites, products, and services.
  • To respond to comments and questions and provide customer service.
  • To send technical notices, updates, security alerts, and support/administrative messages.
  • To provide and deliver the products and services that you request.
  • To communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners (unless you opt-out).

3. SHARING OF PERSONAL INFORMATION

We may share personal information in these limited scenarios:

  • With Your Consent: We may share personal information with others for their own marketing uses if you give us permission.
  • Business Deals: We may share information during the negotiation or completion of a merger, acquisition, or sale of assets.
  • Legal & Safety: We may share information to comply with laws, respond to lawful requests, protect the rights and property of Lumalytics, or in emergency situations to protect personal safety.
  • Service Providers: We share information with those who need it to do work for us (e.g., hosting or email providers).

4. YOUR CHOICES AND RIGHTS

Marketing Emails: Our marketing emails tell you how to "opt-out". If you opt out, we may still send you non-marketing emails regarding your account or our business dealings.

Access and Updates: You can request to change your contact choices, opt-out of sharing, or delete your personal information by contacting us.

5. CONTACT INFORMATION

We welcome your comments or questions about this privacy policy. Please contact us at: support@lumalytics.com

6. CHANGES TO THIS PRIVACY POLICY

We may change this privacy policy at any time. If we make changes, we will update the "Last Updated" date at the top of this document.